- Home
- Business & Sales
- Conversion Rate Calculator
Conversion Rate Calculator
Conversion rate is the share of visitors who do what you wanted — buy, sign up, book a call. Enter visitors and conversions to get it, then add your average order value and traffic cost to see revenue per visitor and cost per conversion.
- Revenue
- $9,000.00
- Revenue per visitor
- $1.80
- Cost per conversion
- —
- Visitors per conversion
- 33.3
Saved setups
Save a set of inputs you reuse — your usual rate, your loan, your room sizes — and load it back in one tap.
Your recent calculations
Results you calculate here are kept on this device so you can come back to them.
Formula
How to use it
- Enter the number of visitors, sessions or leads.
- Enter how many of them converted in the same period.
- Optionally enter the average order value.
- Optionally enter what the traffic cost.
Worked examples
150 orders from 5,000 visitors at a $60 average order
- Conversion rate
- 3%
- Revenue
- $9,000.00
- Revenue per visitor
- $1.80
- Visitors per conversion
- 33.3
54 orders from 1,200 paid visitors that cost $600, at a $40 average order
- Conversion rate
- 4.5%
- Revenue
- $2,160.00
- Revenue per visitor
- $1.80
- Cost per conversion
- $11.11
Small changes are worth a lot
Because traffic costs the same whether or not it converts, a better conversion rate goes almost straight to profit. Lifting 3% to 3.6% on 5,000 visitors with a $60 order means 30 more orders and $1,800 more revenue from the same ad spend.
Revenue per visitor is the number to watch when you test prices or bundles: a change can lower the conversion rate and still earn more per visitor if order value rises.
Be consistent about the base
Decide whether you divide by unique visitors or by sessions and stick with it — one person visiting three times is one visitor but three sessions, which changes the rate. Online stores commonly convert around 2–3% of sessions; lead forms and email sign-ups are often much higher.
With small numbers, rates swing by chance. Ten conversions from 200 visitors (5%) versus fourteen (7%) is not yet proof of an improvement.
Questions people ask
How do I calculate conversion rate?
Divide conversions by visitors and multiply by 100. 40 sales from 2,000 visitors is a 2% conversion rate.
What is a good conversion rate?
For online stores, 2–3% of sessions is typical and above 5% is strong. Landing pages for a free sign-up often convert 10% or more. Compare with your own history and your own industry.
What is revenue per visitor?
Total revenue divided by total visitors — equivalently, conversion rate times average order value. A 3% rate with a $60 average order is $1.80 per visitor.